Kiruna vs Loom

Built for sending a message to your team. Everything lives in their cloud.

Loom is for talking to people: you record, it uploads, you paste a link and someone watches it in their browser. Kiruna is for making a clip that has to look good wherever it ends up, and it never leaves your Mac. Different jobs, and plenty of teams have room for both.

Kiruna

macOS 15 or later, Universal

Free tier, or one payment for Lifetime

Loom

Mac, Windows, iOS and Android

Free for up to 25 videos of 5 minutes; Business from $18/user/month

FeatureKirunaLoom
Automatic camera path that zooms to clicksKiruna: YesLoom: No
Backdrops with padding, corners and shadowKiruna: YesLoom: No
Recording stays on your own machineLoom stores recordings in its cloud on every planKiruna: YesLoom: No
Works with no account and no connectionKiruna: YesLoom: No
No cap on length or number of recordingsLoom's free plan caps recordings at 5 minutes and 25 videos per personKiruna: YesLoom: PartlyPartly
Export a file you own, up to 4K4K is listed on Loom's paid plansKiruna: YesLoom: PartlyPartly
Viewer analytics, comments and reactionsKiruna: NoLoom: Yes
Runs on Windows, iOS and AndroidKiruna: NoLoom: Yes
Team libraries and shared workspacesKiruna: NoLoom: Yes

Swipe the table sideways to see every column.

When Loom is the better pick

  • The video is a message to colleagues, and you care about who watched it and what they said back.
  • Your team is not all on Macs, or people record from a phone.
  • You want the recording to exist as a link in a workspace, not as a file you have to store and send.

Try it against your own take

Record something you already made a video of, and compare the two side by side.

Checked on 26 July 2026 against loom.com/pricing. Prices and features change, and we would rather fix a mistake than keep it: if something here is out of date, tell us at hello@kiruna.app.